KING POWER COMPLEX (DUTY - FREE MALL RENOVATION)

Ratchathewi, Bangkok
Thailand
2017

KING POWER COMPLEX (DUTY - FREE MALL RENOVATION)

Ratchathewi, Bangkok
Thailand
2017

KING POWER COMPLEX (DUTY - FREE MALL RENOVATION)

Ratchathewi, Bangkok
Thailand
2017
On the occasion that King Power 25th anniversary, and the duty-free mall at the King Power Complex on Rangnam Road has been operating for more than a decade, it was seen as a good opportunity to carry out an extensive renovation on the mall. The aim was to upgrade its level of services and add a luxurious touch to the design in order to cater to the FIT (Foreign Individual Tourism) consumer group and Thai customers who are a consumer group with high purchasing power. The renovation entailed the expansion of duty-free retail areas on the first and third floors to accommodate more international brand names as well as a food court that would gather all the celebrated restaurants together in one place. Other changes included new store layouts and interior circulation routes, complete redesign of the interior, as well as modifications to the exterior faade of the Crown Atrium and all of the entrances. For the landscaping, the existing fountain will be replaced by a new performing fountain plaza with a system that can shoot water up to 6 meters high, and when required, can be converted into a multipurpose space for hosting various events and activities. The most distinctive part of the renovation is the work done to the Crown Atrium, which has become for the public, the symbolic element of the King Power Complex on Rangnam Road. King Power is seeking to become one of the world top 5 companies in the duty-free retail industry and to proclaim itself the King of Duty Free. Therefore, this was a crucial renovation and the Crown Atrium was redesigned to express King Power determination in raising their services to the next level to begin their step into the new decade. The concept for the cladding of the Crown Atrium was derived from the faceted forms of crown jewels; the angular shapes reflect the sunlight differently at different times of the day, creating a memorable shimmering image that signifies King Power as a leading company in the duty free industry. Behind the Crown Atrium new cladding are rhomboid louvers that complement the shape and form of the external cladding and protect against direct sunlight entering into the internal space, helping to reduce glare and energy consumption. The entrances are refurbished with metallic materials in glossy gold and silver around the doorways, while the forms and colors of the patterns on the ceilings were derived from traditional Thai gold and silverware. These simplified patterns were also used to create the identities for the other duty-free outlets at Srivaree, Pattaya and Phuket, thus creating an overarching brand image that can be immediately recognized as the mark of quality products and services offered by a world-class Thai duty free company.
AWARDS
Prix Versailles - The South Asia and the Pacific 2018 Special prize for an exterior (Shopping Malls): 2018

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