Silom Complex, a modern office building
and shopping mall located on Silom Road, serves as a hub for business,
shopping, fashion and jewelry in addition to a string of popular restaurants
and a supermarket, catering to consumers within Silom and surrounding areas.
As part of the renovation of the
building exterior, parameters defining the approach to the building were
completely altered to accommodate the arrival of a mass transit station.
In addition, the approach to mall
design has shifted from one of blind boxes to one where the internal atmosphere
and activities are visible to those outside, whether at street level or from the
elevated rail platform. The new front façade is therefore composed of a
transparent glass curtain wall, resembling a dynamic screen displaying diverse
products and the myriad activities that take place within.
The mullions have been lined with
LED lighting, programmed to emit a spectrum of colors and patterns, to add to
the sense of movement on the façade both during the daytime and at night. These
elements of design draw attention to the building. They also create a dynamic
building with a friendly and energetic vibe, reflecting the perpetual buzz of
comings and goings that make the Silom sub-District one of the main commercial
hubs of the capital.
The aim of the interior
renovation, involving changes to the store layout and the shape of the atrium,
was to reduce corners and odd angles to maximize visibility for all stores.
The design concept was inspired by
windmills (“silom” in Thai), which were brought to Silom Road, then known as
Kwang Road, by foreigners and from which its current name was derived. Flowing
lines associated with wind movements provided inspiration for the circulation
space and its relationship to the shops, in addition to influencing the design
of other major architectural elements such as ceiling panels, bulkheads,
columns and floor patterns.
As the building’s floor-to-ceiling height is lower than those in newer shopping malls, the interior is rendered primarily in white to heighten the sense of spaciousness and to create a bright, airy atmosphere that feels highly contemporary.
Identity Design
Project Planning Services